Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Author:

Gefen David,Straub Detmar W.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Reference86 articles.

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2. A model of the distributor firm and manufacturer firm working partnership;Anderson;JMK,1990

3. BBC E-commerce Suffers from Security Fears. BBC Online, 2000. http://news.bbc.co.uk/hi/english/business/newsid_862000/862253.stm.

4. Exchange and power in social life;Blau,1964

5. Bodoff R. BBBOnLine Reliability Program Hits Milestone of 3,000 Members at Two-Year Anniversary. BBBOnline, 1999. http://www.bbbonline.org/about/press/5-12-99.html.

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