Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data☆-Reference-Cited by-同舟云学术

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Planning a TV advertising campaign: A crisp multiobjective programming model from fuzzy basic data☆

Published:2010-02 Issue:1-2 Volume:38 Page:84-94
ISSN:0305-0483
Container-title:Omega
language:en
Short-container-title:Omega

Author:

Pérez-Gladish B.,Gonzalez I.,Bilbao-Terol A.,Arenas-Parra M.

Publisher

Elsevier BV

Subject

Information Systems and Management,Management Science and Operations Research,Strategy and Management

Cited by 21 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Psychographic consumer segmentation in the commercial real estate market: Methodological and practical aspects;Upravlenets;2023-09-07

2. A new adaptive membership function with CUB uncertainty with application to cluster analysis of Likert-type data;Expert Systems with Applications;2023-03

3. PRINCIPLES OF EFFECTIVE PLANNING OF ADVERTISING ACTIVITY IN THE 21ST CENTURY;Economy of Ukraine;2023-02-24

4. A New Adaptive Membership Function with Cub Uncertainty with Application to Cluster Analysis of Likert-Type Data;SSRN Electronic Journal;2022

5. An application of approximate dynamic programming in multi-period multi-product advertising budgeting;Journal of Industrial & Management Optimization;2021

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