1. A diagnostic approach to understanding entrepreneurship in health care;McCleary;J Health Human Services Admin,2006
2. How to implement a new strategy without disrupting your organization;Kaplan;Harvard Business Review,2006
3. Crafting and executing strategy: The quest for competitive advantage;Thompson,2005
4. Strategy as balance: From ‘either-or to and’;Markides;Business Strategy Review,2001
5. Marketing management;Kotler,2006