1. Differences between advertising and program exposure for car radio listening;Abernethy;J. Advert. Res.,1991
2. The Radio Broadcasting Industry;Albarran,2001
3. Comparative Effectiveness of 30- Versus 60-Second Radio Commercials on Memory and Money;Allan,2005
4. Either or Both Competition: A ‘Two-Sided’ Theory of Advertising with Overlapping Viewerships;Ambrus,2013
5. Market provision of broadcasting: a welfare analysis;Anderson;Rev. Econ. Stud.,2005