Methods in consumer neuroscience

Author:

Jansson-Boyd Cathrine V.,Bright Peter

Publisher

Elsevier

Reference41 articles.

1. Neuromarketing and consumer neuroscience: current understanding and the way forward;Agarwal;Decision,2015

2. Understanding the behavioural consequences of noninvasive brain stimulation;Bestmann;Trends in Cognitive Sciences,2015

3. Both anodal and cathodal transcranial direct current stimulation improves semantic processing;Brückner;Neuroscience,2017

4. Repetitive transcranial magnetic stimulation over the right dorsolateral prefrontal cortex decreases valuations during food choices;Camus;European Journal of Neuroscience,2009

5. Are unclicked ads wasted? Immediate and long-term impact of banner & pop-up ads on communication outcomes;Chatterjee;Journal of Electronic Commerce Research,2008

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