Sustainability Marketing: Paving the Path to a Sustainable Future

Author:

Kar Banashree,Khandai Sujata,Zupic Ivan

Publisher

Elsevier

Reference47 articles.

1. The Triple Bottom Line (TBL) studies towards Sustainability Marketing;Abdullah;Advances in Economics, Business and Management Research,2018

2. Triple bottom line and sustainability: A literature review;Alhaddi;Business and Management Studies,2015

3. Going beyond green: The “why and how” of integrating sustainability into the marketing curriculum;Bridges;Journal of Marketing Education,2008

4. Close, C., 2021. Eco-wakening: How consumers are driving sustainability | World Economic Forum. https://www.weforum.org/agenda/2021/05/eco-wakening-consumers-driving-sustainability/

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