Branding destination co-creatively: A case study of tourists' involvement in the naming of a local attraction-Reference-Cited by-同舟云学术

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Branding destination co-creatively: A case study of tourists' involvement in the naming of a local attraction

Published:2018-10 Issue: Volume:28 Page:189-200
ISSN:2211-9736
Container-title:Tourism Management Perspectives
language:en
Short-container-title:Tourism Management Perspectives

Author:

Kim Hany,Stepchenkova Svetlana,Babalou Vahideh

Funder

University of Florida Foundation

University of Florida, United States

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference58 articles.

1. Place branding: New tools for economic development;Allen;Design Management Review,2007

2. River magic: Extraordinary experience and the extended service encounter;Arnould;Journal of Consumer Research,1993

3. Destination branding: Insights and practices from destination management organizations;Blain;Journal of Travel Research,2005

4. Consumer engagement in a virtual brand community: An exploratory analysis;Brodie;Journal of Business Research,2013

5. Managing the experience co-creation process in tourism destinations: Empirical findings from Naples;Buonincontri;Tourism Management,2017

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