Developing strategies for global markets: An evolutionary perspective-Reference-Cited by-同舟云学术

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Developing strategies for global markets: An evolutionary perspective

Published:1996-03 Issue:1 Volume:31 Page:70-81
ISSN:0022-5428
Container-title:The Columbia Journal of World Business
language:en
Short-container-title:The Columbia Journal of World Business

Author:

Craig C.Samuel,Douglas Susan P.

Publisher

Elsevier BV

Subject

General Medicine

Reference26 articles.

1. Total Global Strategy: Managing for Worldwide Competitive Advantage;Yip,1995

2. Evolution of Global Marketing Strategy: Scale, Scope and Syxxxrgy;Douglas;Columbia Journal of World Business,1919

3. The Multinational Mission;Prahalad,1987

4. Managing Across Borders;Bartlett,1989

5. For more detail on this evolutionary perspective, see Douglas and Craig, “Evolution of Global Marketing Strategy: Scale, Scope and Synergy”.

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