Author:
Walster Elaine,Aronson Elliot,Abrahams Darcy
Subject
Sociology and Political Science,Social Psychology
Reference4 articles.
1. Rhetoric and poetics;Aristotle,1954
2. Communication and persuasion;Hovland,1953
3. An experimental comparison of conclusion drawing by the communicator and by the audience;Hovland;Journal of Abnormal and Social Psychology,1952
4. The influence of source credibility on communication effectiveness;Hovland;Public Opinion Quarterly,1951
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