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What affects sustainability and innovation — Hard or soft corporate identity?

  • Published:2016-01 Issue: Volume:102 Page:72-79
  • ISSN:0040-1625
  • Container-title:Technological Forecasting and Social Change
  • language:en
  • Short-container-title:Technological Forecasting and Social Change

Author:

Staub Selva,Kaynak Ramazan,Gok Tarkan

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference88 articles.

1. Building Strong Brands;Aaker,1996

2. The Role of Corporate Identity in The Higher - A Case Study; Anuchat (2014);Akel,2005

3. Kurumsal Teori ve İşl., Kurumsallaşması, Cumhuriyet Unıversty;Apaydın;J. Fac. Econ. Adm. Sci.,2009

4. The role of corporate identity in the malaysian higher education sector;Bakar;J. Komun. Massa.,2007

5. The 3 virtues and 7 deadly sins of corporate brand man;Balmer;J. Gen. Manag.,2001

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