Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality

Author:

Alesanco-Llorente María,Reinares-Lara Eva,Pelegrín-Borondo Jorge,Olarte-Pascual Cristina

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

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4. Augmented reality as a key to open the physical store to the mobile-assisted showroomer: present or future of retail? Revista de Marketing y Publicidad;Alesanco-Llorente;CEF,2021

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