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Influence of cultural dimensions on promotional e-mail effectiveness

  • Published:2020-01 Issue: Volume:150 Page:119788
  • ISSN:0040-1625
  • Container-title:Technological Forecasting and Social Change
  • language:en
  • Short-container-title:Technological Forecasting and Social Change

Author:

Lorente-Páramo Ángel J.,Hernández-García Ángel,Chaparro-Peláez Julián

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference105 articles.

1. A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains;Abrahams;J. Direct Data Digit. Mark. Pract.,2010

2. Open or delete: decision-makers’ attitudes towards e-mail marketing messages;Andersson;Adv. Soc. Sci. Res. J.,2014

3. Email Marketing For Dummies;Arnold,2008

4. Culture and web communications;Baack;J. Bus. Res.,2007

5. Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level;Baggott,2011
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