The possibility of using search traffic information to explore consumer product attitudes and forecast consumer preference

Author:

Jun Seung-Pyo,Park Do-Hyung,Yeom Jaeho

Funder

Research Program

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference41 articles.

1. Forecasting sales and product evolution: the case of the hybrid/electric car;Orbach;Technol. Forecast. Soc. Chang.,2011

2. Effects of income and social awareness on consumer WTP for social product attributes;Ubilava;Technol. Forecast. Soc. Chang.,2010

3. Click: What Millions of People are Doing Online and Why It Matters;Tancer,2008

4. Gary Principles of Marketing;Kotler,2004

5. Kevin, Marketing Management;Kotler,2008

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