Assessing the value of real-life brands in Virtual Worlds

Author:

Barnes Stuart J.,Mattsson Jan,Hartley Nicole

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference87 articles.

1. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991

2. Dimensions of brand personality;Aaker;J. Mark. Res.,1997

3. Identifying feelings elicited by advertising;Aaker;Psychol. Mark.,1988

4. Business Market Management: Understanding, Creating and Delivering Value;Anderson,1999

5. Reputation and the corporate brand;Argenti;Corp. Reput. Rev.,2004

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