Analysis of the social media strategy of audio-visual OTTs in Spain: The case study of Netflix, HBO and Amazon Prime during the implementation of Disney +-Reference-Cited by-同舟云学术

Analysis of the social media strategy of audio-visual OTTs in Spain: The case study of Netflix, HBO and Amazon Prime during the implementation of Disney +

Published:2021-12 Issue: Volume:173 Page:121178
ISSN:0040-1625
Container-title:Technological Forecasting and Social Change
language:en
Short-container-title:Technological Forecasting and Social Change

Author:

Martínez-Sánchez María Eugenia^ORCID,Nicolas-Sans Ruben^ORCID,Bustos Díaz Javier^ORCID

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference34 articles.

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5. Presencia e interacción de los candidatos a la presidencia del Gobierno de España en las principales redes sociales durante la campaña electoral de noviembre de 2019;Bustos Díaz;OBETS. Revista de Ciencias Sociales,2021

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