Pup-ularity contest: The advertising practices of popular animal influencers on Instagram

Author:

Jacobson JennaORCID,Hodson JaigrisORCID,Mittelman RobertORCID

Publisher

Elsevier BV

Subject

Management of Technology and Innovation,Applied Psychology,Business and International Management

Reference80 articles.

1. Communicative ❤ intimacies: influencers and perceived interconnectedness;Abidin;Ada: A J. Gender, New Media & Technol.,2015

2. #familygoals: family influencers, calibrated amateurism, and justifying young digital labor;Abidin;Social Media + Society,2017

3. Ad Standards. (2019). The Canadian Code of Advertising Standards. https://adstandards.ca/code/the-codeonline/.

4. American Pet Products Association. (2020), “Pet industry market size & ownership statistics,” Am. Pet Products, https://www.americanpetproducts.org/press_industrytrends.asp.

5. Authenticity under threat: when social media influencers need to go beyond self-presentation;Audrezet;J. Bus. Res.,2020

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