Assessing the usefulness of store card data in direct sales of financial services-Reference-Cited by-同舟云学术

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Assessing the usefulness of store card data in direct sales of financial services

Published:2005-11 Issue:6 Volume:12 Page:407-417
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Berry Stewart J.,Longley Paul

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. An Introduction to Categorical Data Analysis;Agresti,1996

2. From human ecology to customer targeting: the evolution of geodemographics;Batey,1995

3. Geodemographics in practice: developments in Britain and Europe;Beaumont;Environment and Planning A,1989

4. Berry, S.J., Longley, P.A., forthcoming. An exploration of the representativeness of customer databases.

5. Customer targeting: geodemographic and lifestyle approaches;Birkin,1995

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