Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes-Reference-Cited by-同舟云学术

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Non-fulfillment of promotional deals: the impact of gender and company reputation on consumers’ perceptions and attitudes

Published:2005-07 Issue:4 Volume:12 Page:285-295
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Bailey Ainsworth Anthony

Publisher

Elsevier BV

Subject

Marketing

Reference37 articles.

1. Consumer response to negative publicity;Ahluwalia;Journal of Marketing Research,2000

2. Determinants of continuity in conventional industrial channel dyads;Anderson;Marketing Science,1989

3. Associated Press, 2002. Procter Runs Out of Toys for a Pampers Promotion, April 2. Associated press.

4. A framework for marketing image management;Barich;Sloan Management Review,1991

5. Marketing Scales Handbook;Bruner,1992

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