Service pricing: An empirical investigation-Reference-Cited by-同舟云学术

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Service pricing: An empirical investigation

Published:2007-01 Issue:1 Volume:14 Page:83-94
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Avlonitis George J.,Indounas Kostis A.

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

1. Price setting in SMEs: some empirical findings;Carson;Journal of Product and Brand Management,1998

2. Marketing Research;Chisnall,1997

3. Pricing: theory and evidence—a literature review;Diamantopoulos,1991

4. Capturing the unique value of services: why pricing of services is different;Docters;Journal of Business Strategy,2004

5. Do-it-yourself interviewing;Gold;Marketing Research,1996

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