Artificial intelligence is the magic wand making customer-centric a reality! An investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment
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Published:2024-03
Issue:
Volume:77
Page:103674
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Bilal Muhammad,
Zhang Yunfeng,
Cai Shukai,
Akram UmairORCID,
Halibas AlrenceORCID
Cited by
12 articles.
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