Using PLS-SEM to test the relationship model of corporate social performance across the product/service continuum: When do shared values matter?

Author:

Eveland Vicki BlakneyORCID,Crutchfield Tammy Neal,Tsang Ronald C.W.,Sabol Misty A.ORCID

Publisher

Elsevier BV

Reference93 articles.

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3. Types of Consumer-Brand Relationships: a systematic review and future research agenda;Alvarez;J. Bus. Res.,2023

4. Millennials' purchasing response to CSR behavior;Anderson;Market. Manag. J.,2018

5. The influence of brand trust and brand identification on brand evangelism;Becerra;J. Prod. Brand Manag.,2013

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