Measuring the role of factors on website effectiveness using vector autoregressive model

Author:

Roy GobindaORCID,Sharma SwatiORCID

Publisher

Elsevier BV

Subject

Marketing

Reference60 articles.

1. Benchmarking Average Session Duration: what it Means and How to Improve it;Albright,2019

2. Exploring stickiness intention of B2C online shopping malls: a perspective from information quality;Bao;Int. J. Web Inf. Syst.,2018

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5. Role of navigational ability in website visit duration;Bhatnagar;Eur. J. Market.,2019

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