The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism

Published:2023-11 Issue: Volume:75 Page:103537
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Fennell Patrick B.^ORCID,Schneider Gustavo

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. Exploring ad-elicited emotional arousal and memory for the ad using fMRI;Bakalash;J. Advert.,2013

2. Understanding interactive online advertising: congruence and product involvement in highly and lowly arousing, skippable video ads;Belanche;J. Interact. Market.,2017

3. Oversimplification in the study of emotional memory;Bennion;J. Int. Neuropsychol. Soc.,2014

4. Should firmsdisplay the sale price using larger font?;Bhattacharyya;J. Retailing,2023

5. Enhancement of experienced sexual arousal in response to erotic stimuli through misattribution of unrelated residual excitation;Cantor;J. Pers. Soc. Psychol.,1975

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Dynamic or static? The effect of food imagery on menus on perceived food energy and purchase intention;Journal of Retailing and Consumer Services;2024-11

2. Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products;Marketing Letters;2024-04-15

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP