The influence of visually dynamic imagery on purchase intentions: The roles of arousal and lay rationalism
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Published:2023-11
Issue:
Volume:75
Page:103537
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Fennell Patrick B.ORCID,
Schneider Gustavo