Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership-Reference-Cited by-同舟云学术

Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership

Published:2024-01 Issue: Volume:76 Page:103619
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Zhang Xingyi^ORCID,Singh Smita^ORCID,Li Jing^ORCID,Shao Xiaolong^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference95 articles.

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2. DART scale development: diagnosing a firm's readiness for strategic value co-creation;Albinsson;J. Market. Theor. Pract.,2016

3. The nexus between corporate social responsibility and target-based customer citizenship behavior;Aljarah;J. Sustain. Tourism,2020

4. Festival and Special Event Management;Allen,2022

5. Impact of customer experience on attitude and repurchase intention in online grocery retailing: a moderation mechanism of value co-creation;Anshu;J. Retailing Consum. Serv.,2022

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