Exploring the effects of value co-creation strategies in event services on attendees’ citizenship behaviors: The roles of customer empowerment and psychological ownership
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Published:2024-01
Issue:
Volume:76
Page:103619
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Zhang XingyiORCID,
Singh SmitaORCID,
Li JingORCID,
Shao XiaolongORCID