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How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory

  • Published:2023-03 Issue: Volume:71 Page:103221
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Kullak Franziska S.,Baier DanielORCID,Woratschek HerbertORCID

Publisher

Elsevier BV

Subject

Marketing

Reference112 articles.

1. Change in technology-enabled omnichannel customer experiences in-store;Alexander;J. Retailing Consum. Serv.,2022

2. Identifying Jobs to Be Done;Anthony,2008

3. Product for hire: master the innovation life cycle with a jobs-to-be-done perspective of markets;Anthony;Market. Manag.,2007

4. Studying customer behavior in retail stores;Applebaum;J. Market.,1951

5. Social influence in the retail context: a contemporary review of the literature;Argo;J. Retailing,2020

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