How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory-Reference-Cited by-同舟云学术

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How do customers meet their needs in in-store and online fashion shopping? A comparative study based on the jobs-to-be-done theory

Published:2023-03 Issue: Volume:71 Page:103221
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Kullak Franziska S.,Baier Daniel^ORCID,Woratschek Herbert^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference112 articles.

1. Change in technology-enabled omnichannel customer experiences in-store;Alexander;J. Retailing Consum. Serv.,2022

2. Identifying Jobs to Be Done;Anthony,2008

3. Product for hire: master the innovation life cycle with a jobs-to-be-done perspective of markets;Anthony;Market. Manag.,2007

4. Studying customer behavior in retail stores;Applebaum;J. Market.,1951

5. Social influence in the retail context: a contemporary review of the literature;Argo;J. Retailing,2020

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring the influence of content marketing strategies on the expansion of the fashion second-hand market: a theoretical prediction study;Journal of Fashion Marketing and Management: An International Journal;2023-12-29

2. Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness;Management Decision;2023-11-10

3. Digitization, Marketing 4.0, and Repurchase Intention in E-Tail;Journal of Global Information Management;2023-04-28

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