“I got it FIRST”: Antecedents of competitive consumption of a new product

Author:

Park JihyeORCID,Li Wenhan

Funder

Hankuk University of Foreign Studies

Publisher

Elsevier BV

Subject

Marketing

Reference96 articles.

1. Scarcity messages;Aggarwal;J. Advert.,2011

2. Pricing of conspicuous goods: a competitive analysis of social effects;Amaldoss;J. Mark. Res.,2005

3. Assumptions and comparative strengths of the two-step approach: comment on Fornell and Yi;Anderson;Socio. Methods Res.,1992

4. Buying, bidding, playing, or competing? Value assessment and decision dynamics in online auctions;Ariely;J. Consum. Psychol.,2003

5. Photos Show the Rise and Fall of Nike's Iconic Air Jordan Sneakers – and How the Show Are Making a Comeback 16 Years after Michael Jordan's Retirement;Askinasi,2019

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