The effect of time-varying factors on promotional activity in the German milk market-Reference-Cited by-同舟云学术

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The effect of time-varying factors on promotional activity in the German milk market

Published:2020-07 Issue: Volume:55 Page:102090
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Holzer Patrick Sebastian

Publisher

Elsevier BV

Subject

Marketing

Reference68 articles.

1. Will they return?: getting private label consumers to come back: price, promotion, and new product effects;Abril;J. Retailing Consum. Serv.,2016

2. Effect of brand loyalty on advertising and trade promotions: a game theoretic analysis with empirical evidence;Agrawal;Market. Sci.,1996

3. The dynamics of markups and inventories in retailing firms;Aguirregabiria;Rev. Econ. Stud.,1999

4. Communication and promotion decisions in retailing: a review and directions for future research;Ailawadi;J. Retailing,2009

5. Multicollinearity;Alin;WIREs Comp. Stat.,2010

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1. Forecasting Seasonal Sales with Many Drivers: Shrinkage or Dimensionality Reduction?;Applied System Innovation;2022-12-26

2. A neural network based price sensitive recommender model to predict customer choices based on price effect;Journal of Retailing and Consumer Services;2021-07

3. Temporary rules of retail product sales time series based on the matrix profile;Journal of Retailing and Consumer Services;2021-05

4. The ramification of dynamic investment on the promotion and preservation technology for inventory management through a modified flower pollination algorithm;Journal of Retailing and Consumer Services;2021-01

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