The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable-Reference-Cited by-同舟云学术

The impact of customer experience on consumer purchase intention in cross-border E-commerce——Taking network structural embeddedness as mediator variable

Published:2021-03 Issue: Volume:59 Page:102344
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Chen Nan,Yang Yunpeng^ORCID

Funder

Chinese National Funding of Social Sciences

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

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5. Mediational role of customer emotions in the relationship between customer experience and purchase behavior in the hotel industry;Beatrice;J. Market. Consum. Res.,2019

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