Qualitative analysis of customer behavior in the retail industry during the COVID-19 pandemic: A word-cloud and sentiment analysis approach

Author:

Stanca LianaORCID,Dabija Dan-CristianORCID,Câmpian Veronica

Funder

Unitatea Executiva pentru Finantarea Invatamantului Superior, a Cercetarii, Dezvoltarii si Inovarii

Publisher

Elsevier BV

Subject

Marketing

Reference65 articles.

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4. Impact of COVID-19 on the customer end of retail supply chains: a big data analysis of consumer satisfaction;Brandtner;Sustain. Times,2021

5. Using thematic analysis in psychology;Braun;Qual. Res. Psychol.,2006

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