Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence

Author:

Alghamdi OmarA.ORCID,Agag GomaaORCID

Funder

Najran University

Publisher

Elsevier BV

Subject

Marketing

Reference133 articles.

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3. Examining the influence of cultural and ethical ideology on consumers' perceptions about the ethics of online retailers and its effects on their loyalty;Aboul-Dahab;J. Retailing Consum. Serv.,2021

4. E-commerce ethics and its impact on buyer repurchase intentions and loyalty: an empirical study of small and medium Egyptian businesses;Agag;J. Bus. Ethics,2019

5. Understanding factors affecting travel avoidance behaviour during the COVID-19 pandemic: findings from a mixed method approach;Agag;J. Trav.,2023

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