Consequences of personalized product recommendations and price promotions in online grocery shopping

Author:

Hallikainen HeliORCID,Luongo Milena,Dhir AmandeepORCID,Laukkanen Tommi

Publisher

Elsevier BV

Subject

Marketing

Reference96 articles.

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3. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

4. Online personalized recommended product quality and e-impulse buying: a conditional mediation analysis;Ampadu;J. Retailing Consum. Serv.,2022

5. Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing;Barann;J. Retailing Consum. Serv.,2020

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