1. Science is about corroborating empirical evidence, even in academic business research journals;Babin;J. Bus. Res.,2020
2. Work and/or fun: measuring hedonic and utilitarian shopping value;Babin;J. Consum. Res.,1994
3. The influence of multiple store environment cues on perceived merchandise value and patronage intentions;Baker;J. Market.,2002
4. Perceived control and the service encounter;Bateson,1985
5. Implications of minimum contract durations on customer retention;Becker;Market. Lett.,2015