How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator-Reference-Cited by-同舟云学术

How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator

Published:2023-09 Issue: Volume:74 Page:103392
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Raza Ali^ORCID,Ishaq Muhammad Ishtiaq^ORCID,Khan Ayesha,Ahmad Rehan^ORCID,Haj Salem Narjes

Publisher

Elsevier BV

Subject

Marketing

Reference106 articles.

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4. Luxury fashion brand customers' perceptions of mobile marketing: evidence of multiple communications and marketing channels;Azemi;J. Retailing Consum. Serv.,2022

5. Modeling consumer engagement on social networking sites: roles of attitudinal and motivational factors;Bailey;J. Retailing Consum. Serv.,2021

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