The customer retail app experience: Implications for customer loyalty

Author:

Molinillo SebastianORCID,Aguilar-Illescas RocíoORCID,Anaya-Sánchez RafaelORCID,Carvajal-Trujillo ElenaORCID

Publisher

Elsevier BV

Subject

Marketing

Reference104 articles.

1. The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions;Alnawas;J. Retailing Consum. Serv.,2016

2. E‐satisfaction and e‐loyalty: a contingency framework;Anderson;Psychol. Market.,2003

3. Negative and positive customer shopping experience in an online context;Barari;J. Retailing Consum. Serv.,2020

4. The partial least squares (PLS) approach to causal modeling: personal computer adoption and use as an illustration;Barclay;Technol. Stud.,1995

5. Managing consumer experience and online flow: differences in handheld devices vs PCs;Barta;Technol. Soc.,2021

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