Author:
van de Sanden Stephanie,Willems Kim,Brengman Malaika
Funder
Agentschap Innoveren en Ondernemen
Reference50 articles.
1. Comparative price and the design of effective product communications;Allard;J. Market.,2017
2. Uses and gratifications of digital signage and relationships with user interface;Bae;J. Int. Consum. Market.,2016
3. The relevance accessibility model of advertising effectiveness;Baker;Adv. Exposu. Memory. Choice.,1993
4. An empirical test of an updated relevance-accessibility model of advertising effectiveness;Baker;J. Advert.,2000
5. Mobile advertising: does location-based advertising work?;Banerjee;Int. J. Mobil. Mark.,2008
Cited by
10 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献