Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps-Reference-Cited by-同舟云学术

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Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps

Published:2024-01 Issue: Volume:76 Page:103572
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Yin Xicheng,Li Jing,Si Hongyun,Wu Peng

Funder

National Natural Science Foundation of China

China Postdoctoral Science Foundation

Natural Science Foundation of Jiangsu Province

Major Project of Philosophy and Social Science Research in Colleges and Universities of Jiangsu Province

Publisher

Elsevier BV

Subject

Marketing

Reference51 articles.

1. Influencer marketing on TikTok: the effectiveness of humor and followers' hedonic experience;Barta;J. Retailing Consum. Serv.,2023

2. Brand familiarity and advertising repetition effects;Campbell;J. Consum. Res.,2003

3. The role of involvement in attention and comprehension processes;Celsi;J. Consum. Res.,1988

4. Customers' purchase decision-making process in social commerce: a social learning perspective;Chen;Int. J. Inf. Manag.,2017

5. Exploring the social and systemic influencing factors of mobile short video applications on the consumer urge to buy impulsively;Cui;J. Global Inf. Manag.,2022

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