Exploring the involvement-patronage link in the phygital retail experiences-Reference-Cited by-同舟云学术

Exploring the involvement-patronage link in the phygital retail experiences

Published:2021-11 Issue: Volume:63 Page:102739
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Banik Shanta^ORCID

Publisher

Elsevier BV

Subject

Marketing

Reference165 articles.

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