Predicting sports fans’ engagement with culturally aligned social media content: A language expectancy perspective

Author:

C Deep PrakashORCID,Majumdar Adrija

Publisher

Elsevier BV

Subject

Marketing

Reference113 articles.

1. Cultural indicators of internet sports betting policy;Abarbanel;UNLV Gaming Res. Rev. J.,2012

2. Examining the influence of cultural and ethical ideology on consumers ’ perceptions about the ethics of online retailers and its effects on their loyalty;Aboul-dahab;J. Retailing Consum. Serv.,2021

3. Culture and social media usage: analysis of Japanese Twitter users;Acar;Int. J. Electron. Commer. Stud.,2013

4. Conceptualizing culture as communication in management and marketing research;Adair,2009

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