Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure

Author:

Rodríguez-Priego NuriaORCID,Porcu Lucia,Prados Peña María Belén,Crespo Almendros Esmeralda

Funder

Government of Spain Ministry of Education and Vocational Training

Ministerio de Ciencia e Innovación

Publisher

Elsevier BV

Subject

Marketing

Reference85 articles.

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4. How to perform and report an impactful analysis using partial least squares: guidelines for confirmatory and explanatory IS research;Benítez;Inf. Manag.,2020

5. The Political Economy of Privacy: a Review of the Literature;Bennett,1995

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