Exploring an in-store customer journey for customers shopping for outdoor apparel-Reference-Cited by-同舟云学术

Exploring an in-store customer journey for customers shopping for outdoor apparel

Published:2021-11 Issue: Volume:63 Page:102722
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Terblanche Nic S.^ORCID,Kidd Martin^ORCID

Publisher

Elsevier BV

Subject

Marketing

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