How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism-Reference-Cited by-同舟云学术

How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? The role of information co-ownership, vulnerability, and privacy cynicism

Published:2023-07 Issue: Volume:73 Page:103336
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Chen Si^ORCID,Wu Yajun,Deng Fengyi^ORCID,Zhi Kuiyun

Publisher

Elsevier BV

Subject

Marketing

Reference49 articles.

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