Does shape in backgrounds matter? Effects of Shape–Taste congruence on product evaluations

Author:

Li Menglin,Jin Yufang,Zhang JuruiORCID,Liu Raymond

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Measuring Consumer Emotional Response to Tastes and Foods through Facial Expression Analysis;Arnade,2013

2. More than what meets the eye: understanding the effects of poly-contextual cues in online fashion retailing;Baek;J. Retailing Consum. Serv.,2021

3. The influence of multiple store environment cues on perceived merchandise value and patronage intentions;Baker;J. Market.,2002

4. The Psychobiology of Human Food Selection;Barker,1982

5. Tough package, strong taste: the influence of packaging design on taste impressions and product evaluations;Becker;Food Qual. Prefer.,2011

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