登录 注册 会员服务 联系我们

Can gamification increases consumers’ engagement in fitness apps? The moderating role of commensurability of the game elements

  • Published:2020-11 Issue: Volume:57 Page:102229
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Feng Wenting,Tu Rungting,Hsieh Peishan

Funder

National Natural Science Foundation of China

Research Initiation Foundation of Hainan University

Ministry of Science and Technology, Taiwan

Publisher

Elsevier BV

Subject

Marketing

Reference65 articles.

1. The effect of social support features and gamification on a Web-based intervention for rheumatoid arthritis patients: randomized controlled trial;Allam;Journal of Medical Internet Research,2015

2. Why so serious? Gamification impact in the acceptance of mobile banking services;Baptista;Internet Res.,2017

3. Gamified interactions: whether, when, and how games facilitate self–brand connections;Berger;J. Acad. Market. Sci.,2018

4. Move2Play: an innovative approach to encouraging people to be more physically active;Bielik,2012

Cited by 63 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3