Effect of customer involvement on co-creation of services: A moderated mediation model-Reference-Cited by-同舟云学术

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Effect of customer involvement on co-creation of services: A moderated mediation model

Published:2021-11 Issue: Volume:63 Page:102660
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Cheung Millissa F.Y.^ORCID,To W.M.

Publisher

Elsevier BV

Subject

Marketing

Reference60 articles.

1. Co-creation of experience value: a tourist behaviour approach;Andrades,2014

2. Estimating non-response bias in mail surveys;Armstrong;J. Market. Res.,1977

3. Impact of consumer engagement on firm performance;Bai;Market. Intell. Plann.,2020

4. Exploring customer engagement in the product vs. service context;Behnam;J. Retailing Consum. Serv.,2021

5. What Will Happen to Business in Hong Kong? Harvard Business Review;Black,2020

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