CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty

Author:

Min JihyeORCID,Kim Jiyoung,Yang KiseolORCID

Publisher

Elsevier BV

Subject

Marketing

Reference81 articles.

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4. Effects of message appeal and service type in CSR communication strategies;Andreu;J. Bus. Res.,2015

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