Vegan luxury for non-vegan consumers: Impacts on brand trust and attitude towards the firm
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Published:2024-03
Issue:
Volume:77
Page:103669
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ISSN:0969-6989
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Container-title:Journal of Retailing and Consumer Services
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language:en
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Short-container-title:Journal of Retailing and Consumer Services
Author:
Lee Park CamilaORCID,
Fracarolli Nunes Mauro