Understanding multi-channel consumer behavior: A comparison between segmentations of multi-channel purchases by product category and overall products

Author:

Kondo Fumiyo N.ORCID,Okubo Taishi

Funder

Ministry of Education, Culture, Sports, Science and Technology

Publisher

Elsevier BV

Subject

Marketing

Reference51 articles.

1. Pursuing the value conscious consumer: store brands versus national brand promotions;Ailawadi;J. Mark.,2001

2. Identifying segments with identical choice behaviors across product categories: an intercategory logit mixture model;Andrews;Int. J. Res. Market.,2002

3. Customer channel migration;Ansari;J. Market. Res.,2008

4. An exploration of consumers' experiences in physical stores: comparing consumers' and retailers' perspectives in past and present time;Bäckström;Int. Rev. Retail Distrib. Consum. Res.,2017

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