Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling

Author:

Lutfi AbdalwaliORCID,Alrawad MahmaodORCID,Alsyouf AdiORCID,Almaiah Mohammed AminORCID,Al-Khasawneh Ahmad,Al-Khasawneh Akif Lutfi,Alshira'h Ahmad Farhan,Alshirah Malek Hamed,Saad Mohamed,Ibrahim Nahla

Funder

King Faisal University

Publisher

Elsevier BV

Subject

Marketing

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