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A tale of two recommender systems: The moderating role of consumer expertise on artificial intelligence based product recommendations

  • Published:2021-07 Issue: Volume:61 Page:102528
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Chinchanachokchai SydneyORCID,Thontirawong Pipat,Chinchanachokchai Punjaporn

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Do recommender systems manipulate consumer preferences? A study of anchoring effects;Adomavicius;Inf. Syst. Res.,2013

2. Effects of online recommendations on consumers' willingness to pay;Adomavicius;Inf. Syst. Res.,2018

3. Dimensions of consumer expertise;Alba;J. Consum. Res.,1987

4. An approach to secure collaborative recommender system using artificial intelligence, deep learning, and blockchain;Arora,2020

5. Fab: content-based, collaborative recommendation;Balabanovic;Commun. ACM,1997

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