Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference60 articles.
1. 29for70itemsor70itemsfor 29? How presentation order affects package perceptions;Bagchi;J. Consum. Res.,2012
2. Evaluating consumer response to EDLPs;Bailey;J. Retailing Consum. Serv.,2008
3. Shopping behavior and consumer preference for store price format: why “large basket” shoppers prefer EDLP;Bell;Market. Sci.,1998
4. Amazon's Mechanical Turk: a new source of inexpensive, yet high-quality, data?;Buhrmester;Perspect. Psychol. Sci.,2011
5. Why store brand penetration varies by retailer;Dhar;Market. Sci.,1997
Cited by 18 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The central role of price fairness for cost transparency strategy: What is the effect of conventional versus Fairtrade products and construal level?;Recherche et Applications en Marketing (English Edition);2024-08-23
2. Exploring the social diffusion effects of green consumption: Evidence from green innovative products;Journal of Retailing and Consumer Services;2024-07
3. Understanding the impact of national culture differences on customers’ online social shopping behaviours;Journal of Retailing and Consumer Services;2024-07
4. Effectiveness of Message Framing in Changing Restaurant Diners’ Plant-Based Meat Consumption;Journal of Hospitality & Tourism Research;2024-06-24
5. Innovating Business Models: Recombining Competitive Frameworks and Strategic Components – Insights from Two Italian Edlp Retailers;2024
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3